TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created videos appearing in their timelines. This move comes as the service announced that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global launch. This advancement coincides with a surge in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A significant portion of this content is classified as “AI slop”, a term for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Our research shows that a lot of users like content made with AI tools, from AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network labeled as made with AI. Overall, more than 100 mn media items are submitted to the platform each day, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they view by using the content preference option in the application and choosing the AI content topic. Other topics that can already be adjusted under the filter include politics, clothing, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines require content makers to tag lifelike AI-made content, and it forbids dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the platform will now add an AI-generated tag to content made using its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This step is intended to help prevent users from trying to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for specialists and organizations to develop informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in educating programming and robotics.
Platform Protection
The platform has supported its safety measures, during controversy over plans to make redundant a large number of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive stated that human moderation would continue to be important, but automated tools can protect employees by removing the most distressing content before it is viewed by people. The platform reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
